Frequently Asked Questions

---

I start by understanding your operation as deeply as you do. I listen, ask questions, and learn what matters most — your goals, challenges, and vision. Then we build a plan together.

With years of running my own cattle operation and a background in strategic planning, I help turn root challenges into clear, achievable steps. My coaching blends hands-on ranch experience with structured guidance so you can set meaningful goals, track the right data, and make steady, sustainable progress.

You don’t need generic business advice — you need someone who understands beef production and the real pressures you face. 

That’s where I come in: to help you build a stronger herd, a stronger operation, and a stronger future.

 I partner with beef producers who want clarity, direction, and support — whether you’re just starting out or years into building your operation. My coaching is tailored to your ranch, not generic advice. 

I’m the right coach for you if:

• You feel overwhelmed by decisions and need a clear plan.
• You want someone who truly understands cow-calf production.
• You’re growing your herd but aren’t sure where to start.
• You’ve hit a plateau and want to uncover what’s holding you back.
• You’re ready to track progress and make confident decisions.
• You value mentorship, accountability, and honest conversations.

I work especially well with:

• First-generation or early-stage producers building from the ground up
• Producers balancing ranch work with jobs or family responsibilities
• Women in agriculture seeking a coach who understands their unique challenges
• Multi-generational operations needing clarity and alignment
• Anyone who loves their cattle and wants their operation to grow with them

 If you’re committed to your goals and willing to put in the work, I’m committed to walking alongside you. 

 Running a cattle operation today asks more of you than ever before. You’re juggling decisions, seasons, people, and pressure — often all at once. Strategic coaching gives you the clarity, direction, and support that most producers simply don’t have time to build on their own.

Many cow-calf producers tell me they’re dealing with overwhelm, decision fatigue, or the feeling of constantly putting out fires. Others are unsure which priorities matter most, or why their team seems to be pulling in different directions. When things get busy, it’s easy to slip into reactive decisions that feel necessary in the moment but don’t move the operation forward long-term.

Coaching creates a place to slow down, think clearly, and make intentional choices. Together, we uncover what’s really causing the bottlenecks in your operation and build a plan that’s simple, practical, and grounded in how your ranch actually works.

The goal isn’t perfection — it’s progress.

And with the right support, that progress becomes measurable, sustainable, and far less stressful for everyone involved.

Coaching doesn’t replace your experience — it sharpens it, so you can move forward with direction, purpose, and less stress on your shoulders.